Intro
This podcast launch framework shares the exact process, checklists, strategies, and templates my clients and I use to plan and launch a podcast. I’m sharing everything you need to start your podcast – from how to prep and plan the podcast to the launch team strategy to get your podcast into as many ears as possible.
How to make the most of this system
Get started by watching the walkthrough video above for the full podcast launch overview and detailed explanation of the launch strategy, processes, and each resource linked below (hint: boost the speed if you’re short on time). Make sure to also watch the video from Lacey Sites to learn more about the proven launch strategy that has helped podcasts get on new and noteworthy, receive dozens of reviews and thousands of downloads, and land in top charts for their industry.
Access
Getting started guide
Reference this guide to walk you through all the decisions as you plan your podcast launch. This guide provides an outline of decisions to make from getting the back end set up, to deciding the format of the podcast itself, to what you’ll use in marketing materials for each episode, and decisions to make on how and when you’ll launch the podcast.
Video on launch team strategy
Watch this video where my client, Business Mentor and Success Coach Lacey Sites of A Lit Up Life, explains the podcast launch team strategy in more depth, providing context around why it works so well for business owners in all industries, whether you’re brand new or whether you have thousands of followers.
Launch team tracking spreadsheet template – Version 1 (Tiers)
Use this tracking spreadsheet for your launch team if you are using a tiered prize strategy. Make a copy of this google spreadsheet and edit to update prizes in each tier, then share with your launch team so that they can self-report. (To copy this to your google drive, click on File > Make a copy.)
Launch team tracking spreadsheet template – Version 2 (Simple)
Use this tracking spreadsheet for your launch team if you are using a single prize / simplified strategy. Make a copy of this google spreadsheet and edit to update prizes in each tier, then share with your launch team so that they can self-report. (To copy this to your google drive, click on File > Make a copy.)
Launch checklist
Use this checklist as an easy reference guide to make sure you and your team stay on track and keep all the moving pieces organized leading up to your launch.
Podcast launch timeline
Make a copy of this google spreadsheet, add in your launch date and launch team end date, and it will list out for you all of the dates of when to complete the tasks leading up to the launch of your podcast. (To copy this to your google drive, click on File > Make a copy.)
Podcasting tools and resources
This guide lists out my favorite tools, apps, and resources that I use and recommend to make podcasting easier from production to promotion.
