What to do when your team keeps missing deadlines

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When you’re leading a team, there are few things more frustrating than missed deadlines.

It always puts you in a tough spot– you start wondering…

Should I follow up? How flexible should I be? Is this going to delay our launch?

There isn’t a hard and fast “rule” on how to handle overdue work or how flexible to be with missed deadlines. 

But at a certain point, you might start to ask, am I being a supportive leader by being flexible with deadlines? Or just enabling a pattern that isn’t working?

Here’s the approach I use: 

 

1- Be clear upfront.

Being clear isn’t just about sharing the due date– you also want to explain why it matters.

Is it part of a larger project where others are depending on that task getting done?

Is it client-facing work with a promised delivery date?

Is it an essential piece of a launch that has set timelines?

When people understand why something is important (not just when it’s due), they’re more likely to follow through.

 

2- Build in buffer time.

Whenever possible, I try to “bake in” spaciousness around due dates because I know things come up. People get sick, projects take longer, unexpected things come up. I get it, I’ve been there too.

I aim to assign due dates before I actually need something done so that if (okay, when) something runs late, we’ve got some cushion.

 

3- Address issues. 

Yes, be understanding and empathetic if someone needs an extension. But also: don’t let it become the norm.

Take some time to dig into understanding why the deadline wasn’t met and whether it’s something that can be supported or solved going forward.

  • Was the deadline that I set realistic given the scope of the project? Did I provide enough of a runway, as well as all the information and access they needed well in advance? 
  • Am I being clear in my expectations and sharing additional information and context that would be useful for them to understand why this is important? 
  • Have I made it clear what I expect around communication? Did they reach out to me about needing to extend the deadline, or did I need to chase them down to get an update? 
  • Is the team member overextended with their workload? Am I asking for something not included in our retainer?
  • Do they understand how missed deadlines impact the team or the business (including me)?

 

4- If it’s a pattern and it’s not improving – let them go.

I don’t use a rigid “3 strikes” rule. Instead, I look for patterns and trends.

Is it something that has happened once or twice? → Not a big deal. That’s human, it happens. 

Is it improving since we made xyz adjustments? Is there progress being made in terms of better communication, etc? → Great, let’s give it more time. 

Or is it a pattern that (even after clear, direct feedback) isn’t actually changing? → That’s when I know it’s no longer a good fit, and I’ll let them go. 

 

For me, perfection isn’t the goal. Deadlines will get missed from time to time– that’s just part of running a team.

Instead, my goal is to empower my team to take full ownership of their tasks and projects, to communicate things clearly, and to understand how their work fits into the bigger picture – so that everything can keep moving smoothly.